Be the Funeral Home they think of — not the one they scroll past.
Grab your free guide and discover how to build quiet recognition with pre-need and at-need families before they ever search “funeral home near me.”
Be the name they think of — not the one they scroll past.
Grab your free guide and discover how to build quiet recognition with pre-need and at-need families before they ever search “funeral home near me.”
FUNERAL MARKETING SERVICES BY SOCIAL CHARLIE
TRUSTED. VISIBLE. CHOSEN
VISIBLE.
TRUSTED.
CHOSEN.
When families are grieving, they don’t shop around.
They reach out to the name they already know.
That’s why visibility matters long before you’re needed.
A Personal Note From Jody
In October 2024, our family experienced the sudden and heartbreaking death of our 27 year old son-in-law.
He kissed my daughter goodbye as he headed to work and excited for the weekend, but he never came home.
At just 24, my daughter was next of kin, and I was the one to make the funeral arrangements.
When it came time to choose a funeral home, I didn’t Google anything.
I picked up the phone and called the one funeral home I knew and had been to before. I trusted them and knew their facilities.
This experience has changed me and my company and is the reason why we are now offering our digital marketing expertise to this industry - which most of us don't want to think about but are grateful for when we need them.
The Challenge Most Funeral Homes Face
You're exceptional at what you do. But you're not always top-of-mind when someone needs you.
You might be:
Getting some traction with Google or SEO…
Maybe running the occasional PPC campaign…
But still relying heavily on word-of-mouth or local awareness.
That works – until it doesn’t.
Especially when it comes to pre-paid funeral enquiries, families need time, trust, and gentle nurturing. That's where your marketing strategy makes the difference - for both pre-need and at-need services.
What We Do
At Social Charlie, we build simple, respectful, high-performing digital marketing systems tailored for funeral homes. We combine clear messaging, clean creative, and smart follow-up to help you:
Stay visible in your community
Generate quality leads for pre-paid funerals
Be the trusted name people turn to in their time of need
Here’s Why Most Funeral Home Marketing Falls Flat
Most marketing agencies don’t get it.
They treat funeral marketing like a car dealership or dental practice.
Pushy offers. Flashy headlines. “Get more clicks!”
But when families are grieving or planning ahead that tone doesn’t land.
What works?
Familiarity. Compassion. Reassurance.
That’s where we come in.
Our 3-Phase Strategy to Keep You
Visible, Trusted, and Chosen
When someone Googles “funeral home near me”…
Make sure it’s your name they already know.
Here’s how we make that happen — without overwhelming your team or blowing your budget:
PHASE
1
SEO, Google Reviews & Your Business Profile
From $999 per month
Most funeral homes lose leads at this stage and never know it.
We optimise your Google Business Profile, increase 5-star reviews, and ensure your website shows up for key local searches.
Because visibility without credibility? Doesn’t convert.
Appear in Google Maps for key suburbs
Earn trust with consistent reviews
Ensure your website supports both at-need & pre-need enquiries
Then with our Facebook ad strategy we retarget people who have visited your website - keeping you front and centre of mind.
PHASE
1
PHASE
2
Pre-Need Consideration
From $999 per month
(requires $300 per month ad spend)
$10/day, big impact.
This isn’t about selling. It’s about being seen gently, consistently, and respectfully.
We set up brand-led ads that introduce your funeral home to locals in your area before they need you.
No hard sells. No hype.
Just name recognition and quiet authority.
Reach adults aged 50+ in your community
Build familiarity long before Google comes into play
Show up in their feed with empathy and trust
PHASE
3
Google & Facebook Ads for At-Need and Pre-Need Conversions
From $1500 per month
(recommend a minimum of $1500 per month ad spend)
When they’re ready to act — at-need or pre-paid — your ads are right there.
We run search-based Google campaigns for high-intent phrases like “funeral home near me” and “pre-paid funerals [suburb]” — and connect them directly to your site or click-to-call.
We also retarget warm leads from Facebook to guide them to a planning page or enquiry form.
Get more enquiry calls when it matters most
Target surrounding suburbs to expand your reach
Track exactly where leads are coming from
PHASE
3
Smarter Systems with AI (When You’re Ready)
As your marketing begins to work, enquiries increase — and we can help you handle them smoothly.
Our AI-powered tools can assist with:
Following up leads automatically
Sending gentle planning reminders
Collecting reviews after services
So no opportunity slips through the cracks.
Normally $3498 per month individually...
Get the "Local Leader Trifecta" - all 3 services for just
$2999
per month
Don’t Overlook Where Your Families Already Are
It’s easy to overlook Facebook and Instagram but it’s quietly doing what TV and print used to do…
Only better. And cheaper.
Over 70% of adults aged 50–64 are active on Facebook
These are the same people planning ahead or helping their parents do the same
And while TV or local newspaper ads cost anywhere from $300 to $2,000 per spot, a Facebook ad can reach the same audience for just $10 a day —
And you can stay in front of them, not just once… but again and again.
Services
Imagine managing all your ads—across Facebook, Google, LinkedIn and more—in just a few clicks, without logging into multiple platforms or spending hours learning ever-changing interfaces.
With the right tools and strategies, you can save time, reduce costs, and take back control of your marketing efforts. It’s time to make ad management simple, effective, and stress-free.
To grow your business you need traffic - whether that is foot traffic or digital traffic - and ads are the perfect solution.
But then what?
Let us do it for you...
AI Receptionist
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Smart Text Saver
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Fast Track Ads
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1:1 Tech Check & Strategy
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1:1 Strategy Mapping
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1:1 Consulting & Audit
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All In One (and more!) Platform
Introducing...
Social Charlie
Your Complete Ad Management and Automation Platform
Put $30,000 back into your pocket
Make Your Marketing Budget Go Further
A reputable Marketing Agency will charge $2,500 PER MONTH (and more) to manage your Facebook and Google Ads.
Imagine putting that directly back into your ads so that you can get more leads and sales and not share your secrets with your competitors?
With Social Charlie, you take back control.
Let’s Talk - Service provider to service provider.
We’re not here to pitch.
We’re here to help you become the funeral home families already know and trust. So you can grow your legacy while honouring the legacies of the families you serve.
Click below to book a no-pressure strategy call. Or, if you prefer, we can send you an example campaign to review first.
What We Offer (So You’re Always Visible, Trusted & Easy to Choose)
We don’t believe in cookie-cutter campaigns or generic marketing packages.
We build respectful, effective strategies that meet your funeral home where it’s at — and grow with you.
Here’s how we help:
🕊 Increase Awareness with Facebook Ads
Our SMART Ad System helps you gently stay front-of-mind in your local community.
These pre-need awareness ads are designed to build quiet familiarity — so when the time comes, your name is already known.
📞 Get More Enquiries with Conversion Ads
We create and manage targeted Facebook and Google campaigns that drive pre-paid and at-need enquiries straight to your phone, inbox or website.
🔍 Boost Long-Term Visibility with SEO & Google Business
From local keyword optimisation to Google Maps rankings and 5-star reviews — we help ensure families can find (and trust) you when they’re searching online.
💻 Website Builds Designed for Compassion & Conversion
Whether you need a simple refresh or a full rebuild, we design websites that reflect the care you provide and make it easy for families to take the next step.
🤖 Automations to Save Time & Increase Reviews
We set up systems that automatically follow up with families, request Google reviews, and gently remind pre-need leads to take action — so nothing slips through the cracks.
✉️ Email Marketing & Blog Writing (Handled for You)
We write and send thoughtful, helpful content to your database — keeping you top-of-mind for future services, referrals, and pre-need enquiries.
Testimonials
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Innovation
Fresh, creative solutions.
Integrity
Honesty and transparency.
Excellence
Top-notch services.
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© Copyright 2025. Social Charlie . T/as Goldilocks Academy Pty LTD All Rights Reserved.
Disclaimer: This site, Social Charlie and Social Charlie Software is in no way endorsed or affiliated with Facebook. There are no guarantees of results - individual results vary on the individual and their circumstances. For more information refer to our Earnings Disclaimer.
MONTHLY
$297
Normally $497/month
Exclusive Membership Community with 2x Weekly Live Facebook Ad Clinics
Monthly Google Ads Clinics
Monthly “Beyond the Click” Training (Google Business, Automations, AI tools & more)
Training Resources:
- SMART Ads System
- Facebook Ads 101
- Google Ads 101
- Analytics and Performance
Tracking 101
- Faceless Marketing Mastery
- Funnels That Convert
- Chat Funnels & Chat Ads
AI Powered Ad Management Platform - The Easy Button To Create and Manage Campaigns
“Optimize for Me” - your AI powered 24/7 private ad manager
Ready-to-Use Ad Templates
Launch ads for 11 different platforms - Google, Linked In and more...
Unlimited Shutterstock Photos and Videos
CRM, Email Marketing, & Automation Suite
1 User per account
BONUS: FREE 60-Minute Tech Check & Strategy Call (Limited Time Only! $497 Value)
SAVE 40%
BEST VALUE
ANNUALLY
$2,970
Normally $4990/year
Get 2 Months Free
Exclusive Membership Community with 2x Weekly Live Facebook Ad Clinics
Monthly Google Ads Clinics
Monthly “Beyond the Click” Training (Google Business, Automations, AI tools & more)
Training Resources:
- SMART Ads System
- Facebook Ads 101
- Google Ads 101
- Analytics and Performance
Tracking 101
- Faceless Marketing Mastery
- Funnels That Convert
- Chat Funnels & Chat Ads
AI Powered Ad Management Platform - The Easy Button To Create and Manage Campaigns
“Optimize for Me” - your AI powered 24/7 private ad manager
Ready-to-Use Ad Templates
Launch ads for 11 different platforms - Google, Linked In and more...
Unlimited Shutterstock Photos and Videos
CRM, Email Marketing, & Automation Suite
3 users per account
BONUS: FREE 60-Minute Tech Check & Strategy Call (Limited Time Only! $497 Value)
That’s just $8.20 a day!
QUARTERLY
$825
Normally $1,375/quarter
Exclusive Membership Community with 2x Weekly Live Facebook Ad Clinics
Monthly Google Ads Clinics
Monthly “Beyond the Click” Training (Google Business, Automations, AI tools & more)
Training Resources:
- SMART Ads System
- Facebook Ads 101
- Google Ads 101
- Analytics and Performance
Tracking 101
- Faceless Marketing Mastery
- Funnels That Convert
- Chat Funnels & Chat Ads
AI Powered Ad Management Platform - The Easy Button To Create and Manage Campaigns
“Optimize for Me” - your AI powered 24/7 private ad manager
Ready-to-Use Ad Templates
Launch ads for 11 different platforms - Google, Linked In and more...
Unlimited Shutterstock Photos and Videos
CRM, Email Marketing, & Automation Suite
1 User per account
BONUS: FREE 60-Minute Tech Check & Strategy Call (Limited Time Only! $497 Value)
Save $22 per month
PRICES ARE IN USD
