Try building it on your own, I dare you.
The value of teams
“But I can just take care of it myself.”
I see a lot of coaches try and do everything on their own because they either can’t afford to get anyone on board or think it’s just not worth it.
It starts off well enough. Their business gathers some momentum and they think maybe things will be okay.
And then they burn out. And stop being able to grow because they can’t keep up with the demand of it.
If this is you, don’t beat yourself up. I’ve been where you are too. A clearer future is possible – here’s how you can start protecting your energy for what matters and outsourcing the rest.
“But I can’t stand to rely on somebody else like that.”
I listened to a podcast a little while ago that was a great reality check. It reminded me that no matter what – you need a team. Don’t be fooled by solopreneur culture – nobody goes it alone. It takes hundreds of people behind the scenes all doing their one job well to create a cohesive presence.
And that’s why teams are so important – they allow you to get all the excess mental fatigue out of your brain, hand it over to somebody else whose job it is to take care of it, and get back to what you really love.
You can’t be everything and it’s unfair to hold the singular you up to the standard of work created by an entire team.
This is why teams exist – so you can form something a thousand times stronger by combining the unique skills of different people.
“But an agency could do a better job.”
One thing that I found really interesting about the podcast was that it went straight from telling us about how great teams are to recommending Facebook ad strategists outsource.
I thought you just said teams are the lifeblood of any company! Now you’re telling me I should just outsource the most important parts to some agency?
Don’t get me wrong – I get the desire to outsource ads. It’s the murkiest part of things – all those statistics to wade through can become pretty overwhelming pretty quickly.
You don’t know the spreadsheets. You don’t know the tracking, or really anything about the metrics and numbers involved.
It seems a lot easier to just pick up that big confusing bundle of numbers and palm it off to an agency so it’s somebody else’s problem.
Plus, if you rely on somebody in-house to do it you’re not much safer; if they get sick or quit, you’ll be back in square one with your Facebook ads up the creek and no clue as to how things will get better.
How to beat “What if?” Once and for all.
That’s a fair concern – but it’s only true if you don’t have the proper systems in place to allow you to overcome hurdles like that.
However, just say you set up your company and created systems at the BEGINNING to prevent issues like that from the get go, and then when that proverbial bus comes along to wipe out your ad manager, all you have to do is get somebody else in and show them the systems you set up.
You simply give them the information, processes and ideas they need access to to succeed.
You have just eradicated that fear of relying solely on one person to make magic in your Facebook feed.
You take a deep breath, expand your team, build the position of in-house Ad Manager and also the processes the role needs to be transferred to somebody new, and just like that you’ve achieved the following:
- You now have a genius in your team dedicated to growing your company without having to waste thousands on an agency that only half cares anyway.
- You can move forward FREE from the agony of worrying about what you’ll do if that genius quits because you’ve set yourself up with the systems in place to transfer that genius to somebody new in minimal downtime.
And just like that, the ball’s in your court.
You can grow on YOUR terms and dictate the path to the success you wish for.
Imagine the freedom. The space you’ll have to actually dream again for a change.
It’ll be like starting anew, but with a guarantee for success that you didn’t have first time around.
Moving forward …
The biggest takeaway from this is that building a team isn’t just about finding the right assistant so you can stop worrying about managing your calendar.
It’s about having the discernment to delegate areas that aren’t your strength – handing them to geniuses in the field so you can get back to what you do well: serving your clients.
I know it’s a lot to deal with but I’m doing work every day to make these systems more accessible so that bosses like you can set themselves free from being ruled by the algorithm and instead do some of the ruling for a change.
I’ve created a training academy for high-ticket coaching funnels to liberate CEOs from the agony of feeling like they’re relying too much on one employee.
This course makes the information accessible and ingestible so that whoever is running your Facebook ads can do it at a world-class standard.
No more having employees call in sick and ruin your entire plan for growth that day.
You’ll be able to equip whoever you want with the skills whenever you want it.
I like to think of it like that scenario of teaching a village to fish and feeding them forever. I’m teaching ad strategists to excel so that High Tiicket coaches will have more freedom to write their own rules and see the growth THEY wish for, not whatever the world will hand to them.
And I’m human, just like you! As I’ve written the course about the value of outsourcing I’ve had to realise that I’m no different. I needed to get help with my content creation and marketing too so that I could free up my head to make this course everything it needs to be and still serve my regular clients!
And you know what? When you get it right, it’s magic. You don’t realise how much you’re missing until you’re faced with all the possibilities of what can be.
And then you kick yourself for not having done it sooner.
So! If you’re reading this right now and you feel a bit overwhelmed, stop going at it alone! Nobody succeeds that way.
I’m here to help – just send me a message letting me know you’re struggling with your ads. I can set you up with a specialist that understands the needs of your company and how to meet them.
Or maybe you’re thinking you don’t want just a somebody? It might be time to consider investing in my course for High Ticket Coaches looking to create an in-house advertising gun. Click here to find out more if this is you.
Either way, I’m excited about the growth awaiting you once you open up to the full potential of having a dedicated team backing you.
And I’m here to help you get it.
Until next time,