The Truth About Boosting Posts (And Why Meta Loves It When You Waste Money)
If you have ever hovered over the blue Boost Post button and thought, “This looks easy,” you are not alone.
Meta designed it that way. A big button, simple setup, a promise of “more reach.” It feels like a quick win.
But here is the truth: boosting posts is not advertising. It is donating money to Meta’s quarterly profits.
Why Boosting Feels Good (At First)
When you boost a post, you see the numbers tick up. More likes. More comments. A few shares.
It gives you a dopamine hit. You think, “Finally, people are noticing my business.”
But none of that pays the bills. Likes do not book appointments. Comments do not generate sales. Shares do not put cash in the register.
Boosting makes you feel like you are doing marketing, when in reality you are just lighting your budget on fire.
The Confetti Problem
Boosting posts is like throwing confetti in the wind. It floats around for a second, lands randomly, and then disappears.
There is no follow up. No retargeting. No way to build trust or guide people toward buying.
Another way to think of it: imagine you put up a billboard in town, but you take it down the very next day. That is what boosting does. A flash of visibility, then gone.
Why Meta Pushes Boosting
Boosting is the easiest money Meta makes. They know small business owners are busy and overwhelmed by Ads Manager. So they dangle the Boost button as the “easy option.”
What you are really doing is paying to reach people who are most likely to like or comment, not people who are most likely to buy.
It is the marketing equivalent of grabbing fast food when you actually need a real meal. Quick, easy, but it does not nourish your business.
What You Should Do Instead
If you want your ads to actually bring in leads and sales, you need a real strategy.
That means running campaigns that:
Retarget people who have already interacted with your business.
Build trust by showing up consistently.
Guide people step by step from awareness to action.
Hope is not a strategy. Boosting is not a strategy. Real ads are what make your business visible, trusted, and chosen.
The Bottom Line
Boosting posts might feel like marketing, but it is not. It is a trap that wastes your money and gives you nothing lasting in return.
If you want predictable results, you need to stop boosting and start running ads with a system that actually works.
In the next post, we will talk about another trap: traffic campaigns. Meta says they will get people to your website, but we will show you why they fail and what you should do instead.
Your Next Step: If you are done wasting money on boosts and want to see how to run ads that actually bring in sales, keep following this series. We will show you how to do it on as little as $10 a day, without needing an agency.
